Online Marketing – What Is It and How Does It Work?

I will start off by suggesting that online marketing is a discipline that at first may seem very complicated, but is in fact made up of several pieces that combine to form a complete process or picture. In other words, while complex text books have been written about the subject of marketing online, the fact is that when a few basic principles are followed, the results can be spectacular. Naturally, I am going to suggest that you implement the techniques I will suggest in order and through a consistent effort to realize the desired results of success in your marketing via online means.Without any further ado, let’s remember that marketing, online or offline is about presenting your product to the people who may be interested in that which you have for them. In simple terms, it makes sense to promote your product in front of people who can benefit from what you have. Doing so online can be both cheaper and easier to implement, but only when done correctly. You need to decide what style of marketing you will use, be it email or opt in marketing, coupon style marketing, pay per click advertising or blogging, to name a few.Please note there is no right or wrong way, but many successful marketers use a combination of the above methods. One way to approach this therefore, is to make sure that you present a compelling offer on your website, where you are able to lock in an email address and name, to add to your marketing list. Whilst this can take time to build, the list is in fact a powerful asset in your business, as you will have locked in people who are interested in what you have. Many people do not buy things on their first sighting of a website and can therefore benefit from the regular, informative emails that you will have already loaded into your autoresponder account.The idea here is to make sure that you are regularly sending useful and informative information to your prospects who will benefit from your material and feel like they are benefiting rather than being sold to. This may seem a small detail but is the critical difference to people remaining on your list. Naturally, for this online marketing process to work, you need to make sure that you have a useful report or other gift that you can give your prospects as an incentive to registering their name and email address on your site. Once this is done, you can strategically place useful offers that are complimentary to the information in your emails. By ensuring there is more information than offers in your email you will maximize the returns from your online marketing lists.By having a regular blog attached to your website, and keeping it updated, you will find that the entries or posts are more likely to turn up in search engine results when you are using the keywords related to your target market. Naturally, you will also have an opt in form with your offer on the screen on your blog in a prominent place as well. In addition, you can also use pay per click campaigns to increase your exposure, but I recommend you work with the above methods first. I mention this as PPC or pay per click marketing can cost you a lot of money of not done right, but be very lucrative when done expertly. However, that is a specific subject in itself and needs to be started with care to minimize your losses.However, with the correct online marketing techniques, your website and product will gradually reach an ever increasing audience.

How To Leverage Online Marketing Based On Solving 3 Key Causes Of Failures Online

How to leverage online marketing and make it work for you instead of the other way around is the critical question every serious online marketer should be asking themselves in case they really want to make money on the internet and at the same time lead an enjoyable lifestyle outside the working hours.Subsequently, it all comes down to initially asking yourself a very simple question: “How productive am I at building and running my online business?”In case that you feel that you are not as productive as you should be because you are aware that you have spent months and months trying to make money on the internet and have made little or no money online, now is the right time for you to start uncovering, identifying and then removing the main cause or causes of your struggles or failures online.Having said that there are 3 common causes to one’s failing to make money online:Misdirected Focus
Upside Down Leverage
Unnecessary ComplexityWhat happens is that one or more of the above mentioned causes to your problems online might be keeping you trapped and making you work harder instead of smarter.In other words, one or more of these 3 stumbling blocks are the critical factors that have been stealing you away from money, success and freedom.The first common cause of one’s failure online is the Misdirected Focus. This means that you have most likely been focusing on insignificant and trivial activities when it comes to making money online.To find out if this type of cause of failures online relates to your current situation, you should try to answer the following questions:Are you crystal clear on which few activities are essential in your business and all the ones that are not?
Do you believe that you currently have the right balance between what you are learning on the one hand and what you are earning on the other?
At the end of your working day, are you happy with what you’ve accomplished and the outcomes that these accomplishments will generate for you?
Have you consistently applied the marketing tactics that you’ve learned from one or many courses that you have purchased to date?
Are you sure and convinced that you know which marketing tactics right now are most important for you and your business to grow?In case you’ve answered “No” to any of the above questions, that means that you are suffering from the problem of the Misdirected Focus.To gain even more clarity on whether you are really victim of the Misdirected Focus, you can reassess your situation by analyzing the following statements:You think you have to do 100 things but in reality there are only few things that you should focus on
Chasing gimmicks, magic buttons and trying to find something simpler and easier that will help you achieve your ever desired success
Learning anything business related that you are not planning to use somewhere right now or in the very near futureIf you could relate to any of the above listed statements, you are also experiencing needless struggles and failures online.As for the Upside Down Leverage, this quite simply refers to the situation where you are getting the least amount of your desired results from everything you do.To find out if this kind of cause to one’s failures online relates to your present situation, you should try to answer the following questions:Are you often surprised at how a big payoff you get from something didn’t require much effort on your part?
Have you had the experience of a single piece of content causing a significant amount of traffic, sales and profits?
Are you satisfied with the results that you are getting when compared to the effort that you’re currently putting in?
Is there anything in your online business that you did a long time ago that is still paying you big dividends day in, day out, today?
Do you currently have a strong online presence spread throughout the internet including all the different social media sites, video platforms, forums and organic search engine results in your own niche market?Again, in case you have answered “No” to any of the above questions, you are most likely suffering from the problem of the Upside Down Leverage.In order for you to gain even greater clarity on whether this type of cause to one’s failures online relates to your current situation, check out the following statements:You are only selling products and services from your own website when you could easily be selling on ten or more sites especially under the conditions that all these other sites get much more traffic and more potential customers
Creating content for a single purpose and then not re-purposing it, transforming it and syndicating it in order for you to reap all the benefits as the result of doing so
You are investing your time and efforts in low leverage tasks instead of high leverage tasks that could generate you much more profit based on the minimum amount of time and efforts that you put inAgain, if any of the above statements refers to your current situation, that means that the Upside Down Leverage is now holding you back from your online success.Unnecessary Complexity as the last type of cause to one’s painful and needless struggles online refers to the situation where you are adding lots of unnecessary steps and trying to get everything perfect instead of get going and improving it on your journey to success.To find out whether you are currently facing and experiencing the Unnecessary Complexity problem while struggling to make money online, you are advised to try to answer the following questions:Has starting and developing your online business been as easy as you thought it would be?
Have you figured out the quickest and easiest path to achieving your most important online goals?
Do you believe that your time has been well invested thanks to the fact that you have managed to move your business forward?
Are you doing the smallest amount of work possible to get all your tasks done in your online business as well as to reach your goals?
Do you start every project thinking through your desired outcome and also the bare minimum steps in order for you to get there?Again, if you have answered “No” to any of the above questions, that means that you are suffering from the Unnecessary Complexity problem.In order to remove this last potential cause to your struggles online, you should simply focus on avoiding the following things:Making your success further out of reach instead of closer
Making your projects more complex than they really are
Making your progress slow instead of fastFinally, how to leverage online marketing in the process of building and running your online business is mainly the question and the matter of adopting the right entrepreneurial mindset towards making money and profiting on the internet.

Why SEO Is Important to Online Marketing

As digital marketing innovations have emerged over the past few years, some advertising tactics have grown obsolete while others have simply adapted to the ever-changing climate of online marketing. SEO, perhaps one of the least understood internet marketing tools, has survived the evolution of online advertising and now offers more than just keyword and website ranking insight. A company that depends upon their digital marketing activities to bring consumers closer to their brand should keep in mind the following reasons SEO still needs to be an integral part of their overall strategy for reaching online customers.1 – SEO is #1 in ROI for Digital MarketingWhile SEO performance is hard to predict and takes time and resources to perfect, it can easily have the highest ROI of any online tool used. It all depends on a company choosing the right keywords and driving enough traffic to their webpages to increase the ranking and gain more of the audience share. A top ranked SEO site can receive as much as 33% of the engagement from all Internet users. For companies that capitalize on popular search terms and generate highly-visited webpages, the ROI could continue to grow exponentially. While being in the top spot is a difficult feat, it is entirely possible with proper analysis and adjustment of an ongoing web presence.2 – SEO is Tightly Linked to Social Media and Blog SitesIf SEO is managed well, a company’s social media and blog sites will also get a lot of traction. SEO originated as a collection of links ranked by their click rate. Keywords strengthened the click rate when closely tied to consumer behavior and common search terms. Social media and blogs take link building a step further; in the same way websites are ranked on their amount continuous visits, social media sites and blogs are ranked on their amount of visits, comments, likes, and shares. The more robust a social media presence, the better a company does on the whole. An effective SEO strategy will help link content marketing pages with target users when used properly.3 – Video Ads are Built with SEO in MindSocial media and other forms of content marketing are quickly gaining ground on the original forms of online advertising that once reigned. As a result, video advertising is expected to take the top spot in coming years as the most-used form of advertising, simply because its engagement rates have skyrocketed in the past couple years. Consumers gravitate towards content they can view rather than content they have to read.Although it is not as prevalent as social media for now, advertisers are beginning to transition over to this booming media form and consumers should expect to see a rise in content-rich videos across the Internet. The most popular videos will of course be built around SEO keywords and linked and shared in ways that optimize traffic and increase the long-term SEO ranking for that brand.4 – SEO Lays the Foundation for PPC, Banner Ad and Email Marketing CampaignsAlthough content marketing continues to succeed at achieving customer engagement, PPC, banner ads, and email marketing campaigns still play a significant role in the overall strategy. Email currently takes second place to SEO in ROI, meaning that a strong SEO strategy coupled with an optimized email campaign could mean online marketing gold for top-performing brands. Email blasts can be supplemented by PPC and banner ads that all redirect to the same webpage. Although both successful SEO and email campaigns require a large commitment of time and resources, as well as constant adjusting to match market trends, their payoff is well worth the investment.While many people assume SEO is archaic because it’s been around for so long, its easy to see that it still remains a central part of online marketing strategies and has evolved to meet the current industry needs. There are multiple sources online as well as agencies that can help bolster a brand’s SEO ranking. Companies wanting to boost their current SEO performance and those who are new to its capabilities should start to explore the endless opportunities this tool offers for online exposure to consumers.